John Jordan 43rd National Hospitality in Healthcare Conference

John Jordan

"From Ad Agency to Aged Care. Creativity with a Purpose." John Jordan is General Manager, Marketing at Meyer Food Co. and an award-winning advertising and marketing creative with over two decades of experience. He spent most of his career as a senior advertising art director, creating memorable campaigns for iconic brands including Google, Wine Australia, Volkswagen, Toyota, McDonald's and the NRL. In 2020, John joined his family business, bringing a creative-led approach to food marketing. He led the company's rebrand from Bryopin Meats to Meyer Food Co. and has played a major role in its growth since. Meyer Food Co. pioneered sous vide food manufacturing in Australia, starting in healthcare, and remains a family-owned business supplying hospitals and aged care homes nationwide. Today, John also leads Choice Collective, a collaborative initiative bringing together leaders across aged care hospitality, nutrition and operations to help providers deliver genuine dining choice under Standard 6. He facilitated Choice Collective's panel session at the 2025 IHHC National Conference in Melbourne and is passionate about practical, real-world solutions that improve residents' dining experience and quality of life.